The Statewide Outdoor Recreation Plan
Expertise: Art Direction, Branding, Report Design and Layout
About: The Statewide Outdoor Recreation Plan (SCORP) is updated every 5 years to assess Hawai'i's outdoor recreation trends, needs, and priorities. The plan also provides direction for the State's recreational future and allows Hawai'i to remain eligible to receive funds for outdoor recreation projects through the Land and Water Conservation Fund (LWCF), a federal grants program administered by the National Park Service.
The SCORP seeks to align Hawai'i's recreational priorities with actions to preserve and provide high-quality outdoor recreation opportunities in Hawai'i in all it's holding environments; the sky, the land, and the sea.
As the leader of the art direction for the SCORP, I ensured that our visual narrative captured the essence of the islands' natural beauty and the urgency of preserving it. Every element of Hawai'i's diverse environment was meticulously represented in our design. Crafting a project logo that symbolized unity and conservation, we wove it seamlessly into all supporting graphic materials, fostering a cohesive and compelling visual identity. Our aim was not just to inform, but to inspire action, urging stakeholders to prioritize the preservation and enhancement of outdoor recreation opportunities across Hawai'i's breathtaking landscapes and seascapes.
